It is poetry you can wear
Delicate, unhurried, born of patience and ancestral rhythm, where needle and thread converse in silence, writing verses no ink could hold.
P.H.A.E. wants to reinstill the feeling of pride in every Indian woman in wearing whats originally from our land.
We shared a vision
A story of shared vision
Project P.H.A.E. began with three creative minds, NIFT graduates with over 20 years of experience in the textile industry united by both passion and purpose. From day one, the goal was clear: to build something meaningful together. What started as a simple idea of taking Indian crafts global turned into a first product launch—and the beginning of a lasting journey.
True To Our Mission
No middlemen
By working directly with you, we eliminate unnecessary markups and focus on what matters: offering thoughtfully designed, high-quality pieces at a fair price. A modern approach to fashion, rooted in transparency.
True Partners
Partners in Heritage
Production takes place in a family-run workshop in Lucknow, known for its artisanal expertise. The collaboration is close and ongoing, with daily conversations shaping both the process and the products. More than just a manufacturer—true partners in craft.
new name same values
sufia is now p.h.a.e
Located in the heart of the city, our showroom is open throughout the week and offers the ideal place to explore the full range in person.
Natural Fibres Only
We only work with natural fabrics bringing in that extra authenticity to your favourite craft. Discover a range of soft cottons mulmuls, linens to chanderies that feel like a dream on your skin, because we understand the feel.
Explore our creations
